Oracle announced this May that a new artificial intelligence based customer experience app that empowers commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time. The new Adaptive Intelligent Apps for CX uniquely blend first-party and third-party data with sophisticated decision science and machine learning to deliver the industry’s most powerful AI-based customer experience solutions. Adaptive Intelligent Apps for CX are designed to help enhance existing commerce, marketing, sales and customer service applications within the Oracle CX Cloud Suite.
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